1. One Video, Many Uses

Stretch your dollar and reach the biggest possible audience with your video project.

• TV commercials
• air on cable or broadcast television
• display on your website
• use for direct marketing via email

• Corporate and Nonprofit Videos
• distribute on DVD or CD-ROM
• display on an in-house closed circuit system
• display on your website
• email directly to clients or employees

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2. Show, Don't Tell

A video can transport people inside your company or organization.

Show a video of people at work, smiling, helping people—and your audience will quickly “get” your company, and a feeling of what it’s like to work with you.

Video naturally appeals to people’s emotions, making it more persuasive than the logical appeal of printed information.

• Emotional appeals
• Encourage people to contribute to nonprofit groups or capital campaigns.
• Persuade people to make a major purchase.

A picture is worth a thousand words.  Since video runs at 30 pictures (or frames) per second, a simple 30 second video piece is worth 900,000 words!
(Plus, you can add other words on top of the pictures… and music and sound effects too!) 

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3. Make Your Job Easier

Use a video for employee training, orientation, or a corporate message.

• Benefits of a Training or Orientation Video
• The video does the presentation for you.
• You’ll only have to present the information once when you create the video.
• DVD copies can be circulated to employees.
• A video is easier to learn from than a thick employee handbook—
  and a lot more exciting. Employees will retain the information better.

• Benefits of a Corporate Message
• Saves busy executives time—they make the speech only once.
  
• Messages can be pre-recorded, ready to be reused at any time.

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4. Entertainment = Successful Marketing

An entertaining video is a great way to keep your audience’s attention when marketing.

• Audiences will listen to your message and remember your company or organization.
  
  
• Audiences will develop a positive attitude towards your business, making them interested in working with you.
  
  
• A little bit of entertainment goes a long way. Be careful not to go overboard.

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5. Add Sparkle to Your Website

A video on your website can show a product at work or provide an insider view of your company or organization.

It's a lot more interesting and informative than a static photograph.

Benefits of Streaming Media
• 70% response rate for content
• 60% response rate for advertising information
• 49% “buy” rate for online merchandise
  

(Source: Hostcentric Streaming Media : Industry Outlook)

VideoWorks has the tools to create small file sizes for your website. These files load quickly, with beautiful picture clarity, and they won't slow down your site.

Check out these examples.

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6. A Video for Every Budget 

Why pay for bells and whistles when you don’t need them?

VideoWorks has several packages available to meet your needs.

• TV Commercials
• Corporate Videos
• Nonprofit Videos
• Web Videos

For a more customized approach to your project, get a "ballpark estimate."

Simple or complex, you’ll get a polished video that will showcase your message. VideoWorks can provide a basic one-camera set-up in your CEO’s office, or multiple cameras and professional actors.

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7. Updates Are Easy

Extend the life of your project with periodic revisions, and get value for your money with a long-lasting video.

Minor changes can be made quickly and easily to keep your project current. VideoWorks keeps all your materials on file, so your video can be revised to fit your needs.

Example: Changes to a Company Product Line

• Add shots featuring the new product and to replace the old product
• Change accompanying graphics
• Add a segment of voiceover, if needed

That's it for the process. Now you’ve got a new video at a fraction of your original budget.

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8. SPEED

We're here to meet your deadline. The production schedule is developed by working backwards from your final due date.

• Corporate projects usually take 1 - 2 months to complete.
• TV commercials usually take 3 weeks to complete.
• Political TV commercials can be completed as quickly as 1 day.

Every project has different requirements, and we can adjust the process to fit your needs.

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9. Speak Your Audience's Language

For a fraction of the original video's cost, several foreign languages versions can be produced.

If you're selling a product or service worldwide, customizing your presentation to specific audiences will give you an extra edge. It's a small change that makes a big difference.

• Spanish
• Japanese
• French
• German
• Name the language and we're up to the challenge.

We can also provide closed captioning for your video project (for the hearing-impaired, or for showing the video in a location where the sound needs to be turned off).

Whatever the situation, helping you communicate with your clients is our goal.

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10. You’ll Have Fun Working with VideoWorks

This is your project, and we’ll work closely with you to bring your visions to life. We'll also keep the process streamlined every step of the way.

• We get your approval on the script, during the shoot, and after the edit.
• We keep revising until we get your approval.

But don't take our word for it, listen to what our clients say.

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